In a journey to rebuild health through lifestyle.
Better health starts here.
My journey to better health and how I'm here to help you find yours.
For years, I struggled with insomnia, constant anxiety, acne, bloating, and with feeling tired all the time. During my pharmacy studies, my demanding corporate job, and motherhood, every day I felt like I was running on autopilot, relying on coffee, and binging in chocolate and processed food just to keep my energy up, it felt like my body was asking for it. Despite regular exercise and eating my vegetables, it wasn't enough to make me feel well.
I knew there had to be more. I wanted to feel really healthy—from the moment I woke up to the moment I went to bed. I wanted a clear mind, glowing skin, and energy all day.
That’s when I discovered Functional Medicine, and everything changed. For the first time, I began to understand the root causes of my symptoms. By making the right lifestyle changes —knowing what to eat and avoid, how to move my body in ways that built strength and resilience, learning how to manage daily stress, and using the right supplements and skincare—I started to heal. This transformation didn’t just restore my health—it gave me clarity and purpose. I knew I had to help others find their own balance, too.
With a background in Pharmacy, a certification in Functional Medicine and post-graduation in Dermocosmetics, I was equipped to bring this holistic approach to others. I left my comfortable role with a leading pharmaceutical company to launch Persona. Along the way, I sought mentorship from a respected UK doctor in Functional Medicine and conducted real consultations, gaining firsthand experience.
My mission was clear: to deliver science-backed, holistic care that empowers you to feel better health inside and out.
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Why am I different?
Unique holistic protocols
I’ve crafted protocols that blend insights from diverse methodologies and sciences, making them both effective and practical for everyday life. Drawing on my expertise in functional medicine and cosmetics, my ongoing study of women’s health, psychology, and behavioural science, and the knowledge of expert across various fields, I’ve created solutions tailored to each condition.
Personalized care
I am not just here to assess and create a treatment plan — I am here to truly guide, motivate, and empower you. By understanding human behavior and taking the time to learn about your personality type, I tailor my approach to communicate in a way that resonates with you.
A whole person approach
I link mental symptoms to gut health, hormonal imbalances, and even your skin, understanding how these pieces fit together. My approach sees you as a whole person—mind, body, and emotions—offering care rooted in compassion and empathy: recognising your unique challenges and vulnerabilities.
I am here to give you expert advice towards a healthier, more balanced life. With deep empathy, personalised care, and evidence-based treatments, I aim to make a difference in how you feel every day.
Yes, We Accept Insurance
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
It’s never been more important to rethink health than it is today.
In a world where stress, loneliness, and lifestyle-related conditions are at an all-time high, it’s clear that addressing the root causes of health issues isn’t just important—it’s essential.
Too often, problems like low energy, mental health struggles, and chronic conditions are treated in isolation, without considering how our lifestyle is affecting our overall well-being.
I believe there’s a better way, which has been already proven. Many health challenges can be reversed through lifestyle changes, backed by science and a global deeper understanding of your body.
You deserve to feel good, to be truly healthy, and to have the tools and support to take control of your well-being. Persona is here to help you make that a reality.
It’s never been more important to rethink health than it is today.
In a world where stress, loneliness, and lifestyle-related conditions are at an all-time high, it’s clear that addressing the root causes of health issues isn’t just important—it’s essential.
Too often, problems like low energy, mental health struggles, and chronic conditions are treated in isolation, without considering how our lifestyle is affecting our overall well-being.
I believe there’s a better way, which has been already proven. Many health challenges can be reversed through lifestyle changes, backed by science and a deeper understanding of your body.
You deserve to feel good, to be truly healthy, and to have the tools and support to take control of your well-being. I am here to help you make that a reality.
Inês Martins
Pharmacist trained in Functional Medicine
Inês is a pharmacist with a deep passion for wellness and a lifelong curiosity about the "why" behind health. After gaining extensive experience in drugs and food supplement development, with Sanofi's global team for 7 years in Paris, she decided to combine her pharmaceutical expertise with her love for holistic health.
Inês holds a Pharmacy degree, a post-graduate qualification in dermocosmetics, and is certified in Functional Medicine at the renowned Institute of Functional Medicine (IFM) in the USA. She further enhanced her knowledge with post-graduate studies in Branding and Entrepreneurship & Innovation at HEC Paris.
A mother to a young boy, Inês speaks English, French, and Portuguese. She has a passion for skincare and loves preparing healthy meals. Pilates and barre are also part of her routine.
This unique combination of professional expertise, personal passion, and life experience inspired her to create Persona — where science, wellness, and innovation come together to empower women on their health journey.
Explore more about me
The Permanent Makeup Experts
Better health starts here.
My journey to better health and how I'm here to help you find yours.
For years, I struggled with insomnia, constant anxiety, acne, bloating, and with feeling tired all the time. Every day felt like I was running on autopilot, relying on coffee, and binging in chocolate and processed food just to keep my energy up, it felt like my body was asking for it. Despite regular exercise and eating my vegetables, it wasn't enough to make me feel well.
I knew there had to be more. I wanted to feel really healthy—from the moment I woke up to the moment I went to bed. I wanted a clear mind, glowing skin, and energy all day.
That’s when I discovered Functional Medicine, and everything changed. For the first time, I began to understand the root causes of my symptoms. By making the right lifestyle changes —knowing what to eat and avoid, how to move my body in ways that built strength and resilience, learning how to manage daily stress, and using the right supplements and skincare—I started to heal. This transformation didn’t just restore my health—it gave me clarity and purpose. I knew I had to help others find their own balance, too.
With a background in Pharmacy, a certification in Functional Medicine and post-graduation in Dermocosmetics, I was equipped to bring this holistic approach to others. I left my comfortable role with a leading pharmaceutical company to launch Persona. Along the way, I sought mentorship from a respected UK doctor in Functional Medicine and conducted real consultations, gaining firsthand experience.
My mission was clear: to deliver science-backed, holistic care that empowers you to feel better health inside and out.
Why am I different?
Unique holistic protocols
I’ve crafted protocols that blend insights from diverse methodologies and sciences, making them both effective and practical for everyday life. Drawing on my expertise in functional medicine and cosmetics, my ongoing study of women’s health, psychology, and behavioural science, and the knowledge of expert across various fields, I’ve created solutions tailored to each condition.
Personalized care
I am not just here to assess and create a treatment plan — I am here to truly guide, motivate, and empower you. By understanding human behavior and taking the time to learn about your personality type, I tailor my approach to communicate in a way that resonates with you.
A whole person approach
I link mental symptoms to gut health, hormonal imbalances, and even your skin, understanding how these pieces fit together. My approach sees you as a whole person—mind, body, and emotions—offering care rooted in compassion and empathy: recognising your unique challenges and vulnerabilities.
I am here to give you expert advice towards a healthier, more balanced life. With deep empathy, personalised care, and evidence-based treatments, I aim to make a difference in how you feel every day.
It’s never been more important to rethink health than it is today.
In a world where stress, loneliness, and lifestyle-related conditions are at an all-time high, it’s clear that addressing the root causes of health issues isn’t just important—it’s essential.
Too often, problems like low energy, mental health struggles, and chronic conditions are treated in isolation, without considering how our lifestyle is affecting our overall well-being.
I believe there’s a better way, which has been already proven. Many health challenges can be reversed through lifestyle changes, backed by science and a global deeper understanding of your body.
You deserve to feel good, to be truly healthy, and to have the tools and support to take control of your well-being. Persona is here to help you make that a reality.
Inês Martins
Pharmacist trained in Functional Medicine
Inês is a pharmacist with a deep passion for wellness and a lifelong curiosity about the "why" behind health. After gaining extensive experience in drugs and food supplement development, with Sanofi's global team for 7 years in Paris, she decided to combine her pharmaceutical expertise with her love for holistic health.
Inês holds a Pharmacy degree, a post-graduate qualification in dermocosmetics, and is certified in Functional Medicine at the renowned IFM in the USA. She further enhanced her knowledge with post-graduate studies in Branding and Entrepreneurship & Innovation at HEC Paris.
A mother to a young boy, Inês speaks English, French, and Portuguese. She has a passion for skincare and loves preparing healthy meals. Pilates and barre are also part of her routine.
This unique combination of professional expertise, personal passion, and life experience inspired her to create Persona — where science, wellness, and innovation come together to empower women on their health journey.
Explore more about me
The Permanent Makeup Experts
